Exit Offers allow you to target comparison shoppers as they attempt to leave your website. These comparison shoppers are targeted by using advanced mouse-tracking technology to determine when a comparison shopper is attempting to leave your site. Once this determination has been made, we serve them with a custom call to action that increases the odds that they make an offer.
By enabling this functionality, you can expect up to a 20% increase in offers submitted to your store. With an offer to purchase conversion rate of 25%, this gives you an immediate way to increase profitable revenue.
Creating Exit Offer Campaigns
We've made it better than ever to convert with Exit Intent, by providing you with three default pre-loaded assets, which you can enable based on the campaigns you're using (Make an Offer, Price Match, or Volume Discount).
Simply click on the Campaign in which you'd like to enable Exit Intent, and select Exit Intent.
If you're using the Make an Offer campaign, you'll see a default exit intent pre-loaded in there for you to enable immediately. Just click on it in the left side navigation, toggle to Active, and Save!
If you have your own design you'd like to upload and use, simply click on the + icon in the upper right hand corner and locate the creative on your computer to upload!
Once you’ve selected and uploaded a new image, you will find additional tools to tweak it. Adjust the backdrop coloration and opacity, determine how rounded or square your image will be, and adjust the size.
If there are multiple Exit Offer Campaigns active for one Store, PriceWaiter will automatically cycle them and conduct A/B testing. These tests will give you insight into which Exit Offer Campaigns perform best. You can adjust the settings for these cycles from the Exit Offers page. Click Configuration Options just above your list of campaigns. You can choose whether the campaigns should cycle evenly or try to garner the highest number of clicks. You may also set the Exit Offer Campaigns to appear rarely, occasionally, frequently, or always.
Tracking your various Exit Intent's performance can be done from the Exit Intent main page or from your Dashboard (see below):